Mobile Ads: Another Good Reason To Have An Easy To Remember Phone Number

Mobile Is About to Get Serious About Video Ads By Erika Morphy Brands are not necessarily convinced that mobile video will be a major platform, even after Facebook does enter the space. They have a point — any number of promising ad formats have spectacularly crashed and burned. Still, the expectation of a significant shift … Continue reading “Mobile Ads: Another Good Reason To Have An Easy To Remember Phone Number”

Ads Mentioning Vanity Numbers Attracted 58% More Calls

A 2007 study by Creative Broadcast Concepts (CBC) Inc., showed that vanity numbers are the way to go for businesses that want to increase their sales with radio advertising. The study covered radio ads from two radio stations in the Chicago area over a two-week period. Half of the ads used toll-free numbers that weren’t … Continue reading “Ads Mentioning Vanity Numbers Attracted 58% More Calls”