Car Dealership Marketing Tip: Get a Memorable Phone Number

If you listen to anyone talk about trends in car dealership marketing these days, it’s all about how important it is to advertise online. But recent studies have shown that all that focus on digital advertising may not make the most sense. According to a recent study from Cars.com, 78.6% of consumers who were searching … Continue reading “Car Dealership Marketing Tip: Get a Memorable Phone Number”

Ads Mentioning Vanity Numbers Attracted 58% More Calls

A 2007 study by Creative Broadcast Concepts (CBC) Inc., showed that vanity numbers are the way to go for businesses that want to increase their sales with radio advertising. The study covered radio ads from two radio stations in the Chicago area over a two-week period. Half of the ads used toll-free numbers that weren’t … Continue reading “Ads Mentioning Vanity Numbers Attracted 58% More Calls”